User experience Journeys
As a lead designer, I initiated and worked collaboratively with business planning, product management and marketing to better understand and build user experience journeys across various touch points. In addition to product/user experience design and research, I highlighted some of the work I have done to create the best possible user journeys in conjunction with other functional and business units.
highlights
- Analyzed usage metrics and conducted surveys and phone interviews to understand the current user base
- Designed and administered large scale quantitative user segmentation and work scenario surveys
- Designed and experimented with user journeys
UX MEtrics
To evaluate various aspects of the ecosystem, I led the effort to establish UX metrics as new features/products were designed and implemented. For this project, I used the HEART framework in conjunction with work flows and wireframes to identify and track usage metrics.
Analytics-based UX research
To drive user adoption and retention, I initiated the use of analytics in UX research . I designed and conducted surveys and phone interviews based on analysis of existing usage metrics. My research work helped the team better understand our current user base and offered directions for expanding our user base. It provided the foundation for more research in user segments and work scenarios.
user segments & work scenarios
In collaboration with marketing/product management, I launched quantitive research to better understand our user segments and work scenarios to drive the next target set of features. I designed and administered surveys to help the team estimate the size and user attributes for various work scenarios.
New user journeys
To streamline users' experience, I created various user journeys with input from marketing and product management. This particular journey is targeted for new users who are involved in inspections. The journey outlines touch points that we want to work on to help users learn and adopt Fluke Connect to conduct inspections. I am involved in multiple aspects of a journey from defining in-app messages, creating email with video content to defining/reviewing instruction materials in packing. We track the effectiveness of these journeys via metric and UX research.
EPILOGUE
Developing and designing complete user journeys is an ongoing process for the entire company. By effectively collaborating with other business units and departments, I worked actively to retain and expand our user base by experimenting and learning what works well for our users.
Below are a small sample of comments from my recent PA reviews that highlights my strengths as a UX strategist who collaborates and builds product vision and strategy to drive results.
“Quickly assesses new situations, demonstrates flexibility in thinking and style; matches approach to the demands of the situation and takes action. Creates a clear vision and strategy that is based on a thorough understanding of the business. ”
“Proactively makes recommendations for future improvements. Consistently collaborates across functional, regional, and global teams to drive results. Finds a way to make progress when objectives are ambiguous.”